After working hard to get into college and get out of the countryside, are you willing to return to the village after graduation? Most people may refuse, but Xie Qiang, born in 1990, returned to the hills and farmland.
Since helping villagers sell their first cherries, Xie Qiang has connected more and more agricultural products from growers and mountainous areas. Because he once visited the production area with a straw hat, he got the name "Brother Straw Hat". Through Social commerce and a desire to help growers get rich, he has become one of the representatives of successful entrepreneurs born in the 1990s.
[Determined to do business, universities began to start businesses continuously]
Xie Qiang has been a "restless" person since childhood. When he was still in the first grade of elementary school, other friends wanted to read, so he used his super hands-on skills to make some toys and sell them to his classmates for snacks. In junior high school, everyone hid in the drawer of the classroom and read martial arts, fantasy and youth novels, but what he was keen on reading were autobiographies and speeches of business tycoons.
When it came time to apply for college, although his family hoped that he would be able to enter politics in the future and apply for relevant schools, Xie Qiang chose Jiangxi University of Finance and Economics according to his hobbies. This caused a conflict between him and his family. His father said that if he insisted on choosing a financial college, he would no longer be able to go to college. Just as if he wanted to prove that he could do it, Xie Qiang insisted on his choice and did not ask his family for a penny while in college. He completed his four years of life and studies by working and starting a business.
Xie Qiang's first entrepreneurial project is called "Rice Flying", which is a campus takeout service similar to Hungry. He found that students didn't like to go out to buy food in winter, so he discussed with them an extra service fee of one yuan for each order to buy food. He also negotiated an extra one yuan for each order with off-campus restaurants, and then found a group of students who wanted to work and study, making the small takeout business prosperous. After that, he also worked in tourism, driving school, magazines, and later started customized tourism specialties.
That's not an easy business. Xie Qiang often needs to attend Chamber of Commerce activities to meet customers and get orders. He also has to go out early and return late to accompany customers every day. In order to maintain his relationship, he even needs to rush to dinner every day and drink alcohol. Recalling this experience, Xie Qiang lamented its hard work and difficulty.
[Contact WeChat and lament the magic of Social commerce]
It was in mid-2013, when Xie Qiang lamented that business was not easy to do, that the mobile Internet became popular, and the first wave of micro-businesses also began to emerge, and they were just the first appearance of the Social commerce that has now gradually become standardized. Some people around Xie Qiang have started micro-businesses, and those people can sell their products by posting to their circles of friends and WeChat, which makes Xie Qiang feel unbelievable.
"In the past, you had to visit customers and maintain relationships. It was so complicated, but I tried to send agricultural specialties to my circle of friends, and I had more than a dozen orders on the first day. It was really amazing!" Xie Qiang began to devote himself to studying Social commerce and ran a community called the "Micro Commerce Alliance" to meet micro merchants from all over the country.
When WeChat reached May 2014, Xie Qiang received news that cherries in Weifang, Shandong were unsalable. Xie Qiang feels that he can use the power of Social commerce to help growers sell cherries all over the country. However, because it was the first time he came into contact with fresh products that were easily worn out, the first batch of cherries Xie Qiang sold went bad. At this time, he made a bold decision to fund his team and pay full compensation to users who received damaged goods. This move allowed many bystanders to see the sense of responsibility of Xie Qiang's team. A group of people anonymously transferred money to their accounts, some dialed hundreds, and some dialed thousands.
These funding, whose source has not yet been traced, once again made Xie Qiang feel the power of Social commerce. "I found that Social commerce is very wonderful. Many strangers who have never met before are connected together because of a certain node. This is the biggest inspiration we get from selling cherries." Xie Qiang said.
[Return to the countryside and help the villagers sell their specialties]
That year,"straw hat brother" Xie Qiang helped growers sell tens of thousands of cherries. This experience made him understand that through a mobile phone and Social commerce, he could sell agricultural products from remote areas to consumers across the country. Gradually, more and more growers contacted him and asked him to help sell their products. Xie Qiang concluded,"China does not lack good products, what it lacks is good sales channels." What he needs to do is to expand the sales network of agricultural specialty products through new technologies and new channels. Past experience has proven time and again that Social commerce is the channel that is particularly suitable for selling agricultural products.
In order to improve the supply chain, Xie Qiang began to travel to the production area again and again, spending most of his time in the farmland every year. He gradually became accustomed to the days of promoting fruit and vegetable products in WeChat groups and circles of friends.
Some people may think that being a "fruit vendor" is not a high-quality college student, but Xie Qiang doesn't think so at all. "The most important thing is whether it has social value. For those of us who have gone out of the countryside, we can feel the difficulty they are experiencing since we were young, and we can best understand that the people at the bottom need help. I have the ability to help them, why not do it?"
Xie Qiang doesn't find it difficult to promote products on WeChat. In his view, on the one hand, he introduced better products to people around him, creating value for consumers. On the other hand, through sharing, distant growers can sell more products, which is another layer of value. Under the two-way value creation, he increasingly found pride in the career of Social commerce.
[Joining Yitao, your career takes off again]
Xie Qiang's career is getting better, and he has also met a group of reliable partners who share common values. At an event in 2016, Xie Qiang met Tan Jiao Cheng. At that time, Danjiao Cheng was still one of the founding team members of Daily Youxian. The two sides had a lot of consensus on the management of fresh products, and even chatted all night long about their ideas on fresh food business.
When Dan Jiao Cheng became the COO of Daily Shopping and let this selected gourmet Social commerce go online at the end of April this year, Xie Qiang registered his account immediately and became the first batch of VIPs on the platform.
Years of experience in running Social commerce have allowed Xie Qiang to carefully compare the advantages of Daily Yitao compared with other platforms. Different from Social commerce that does all categories, daily shopping is characterized by agricultural specialty products and fresh food, which is more in line with public needs and easier to be spread. "In the past, cosmetics and skin care masks were the craziest on Social commerce, but they were only for women, and the prices were inflated. Some people would block them. As a result, they have become more and more difficult since last year. But if you share what a farmer has worked hard to grow, many people will accept it." Xie Qiang believes that the main food field of Daily Yitao is a category that people come into contact with every day and can have broader development space.
Agricultural specialty products and fresh food pay special attention to the supply chain, which has become a strong point of daily shopping. As a new e-commerce platform for domestic fresh food e-commerce leader, Daily Yitao continues the advantages of Daily Fresh Food in the supply chain.
Xie Qiang, who is extremely sensitive to business, once again made the right choice. Today, as a supplier, he supplies various products such as red-heart kiwis, Jiangxi farmhouse bamboo fungus, Xinjiang gray dates, etc. to Daily Yitao. In the three months since its establishment, daily sales have reached 50 million yuan, and the monthly sales of products supplied by Xie Qiang through this platform have reached millions.
Xie Qiang,"Brother Straw Hat", and Jiao Cheng, a COO every day, were at the strategic cooperation signing ceremony.
"Brother Straw Hat" Xie Qiang has inspired seven to eight thousand people to join his VIP team at Daily Shopping. He told people that daily shopping is a good part-time or entrepreneurial opportunity that focuses on assets and investment. It can help individuals own a career and realize self-worth. Daily Amoy also attaches great importance to the concept of community and the cultivation of VIPs. Through hard work, ordinary people actively share products and make full use of the amplification effect of the Internet, they can obtain benefits far higher than traditional store stores and have greater room for growth.
Thanks to the daily shopping model of "buying by yourself to save money and sharing to make money", Xie Qiang has earned hundreds of thousands of yuan in just three months, and the whole process is particularly worry-free. Among the people he called on to join, there are already people earning tens of thousands a month.
Looking back, this person who has already made a mark in the field of Social commerce is still a post-90s generation with a youthful look on his face. Compared with the statements written in many news that the post-90s generation is "difficult to find a job" and "unemployed after graduation", Xie Qiang has had a steady stream of opportunities in the past few years.
We also threw this question to Xie Qiang-"Everyone says that it is becoming more and more difficult for young people to find jobs. Do you think society gives young people more or less opportunities?" The answer given by Xie Qiang may be able to give many young people a suggestion.
He said: "Opportunities are not given to you by anyone or society, but whether you have the vision to discover and explore opportunities. Nowadays, the Internet and technology are so developed, and opportunities are everywhere. The key lies in your inner drive. This is very important."
